What is A-B testing?

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A-B testing is essentially an experiment using the internet as your laboratory. In science, it would be called a ‘control’ experiment. It involves measuring the effect of one change in the way you advertise your business. You run the experiment with and without the change. If your business is more successful with the change, it has worked! If not, you can try something else.

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The purpose of A-B testing

According to Digital Marketing Magazine, A-B testing is effective in fine-tuning content and can be repeated over and over again for very little cost. This makes it a highly attractive prospect for start-ups who are just finding their feet with online marketing.

How can you use A-B testing in your business?

Use A-B testing on your web pages. Measure how many subscribers you receive using different versions of your web page design. The colour of a call to action button can make all the difference! As can the size and position. Use the two designs for a given period of time each. Then compare which has worked best.

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Newsletters and emails can bring a lot of traffic to your website. However, inboxes are swamped with spam these days so you need to work out what will make readers click the link to your site. Try out different fonts and graphics. Think about what you put in your subject box and what time of day you send out the email.

An SEO agency in Dublin can help you with keyword selection and advise on how you can get your pages high up Google rankings. If you combine your own A-B testing with the services of experts such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, you can establish an online presence very quickly.

AdWords are a dream for A-B testing. It is simple to create many variations of advert and then all you have to do is install Google Analytics to work out which is the most successful. AdWords synchronises directly with Google Analytics to accurately record the number of click-throughs or sales that each campaign achieves. Choose a time period (e.g. 7 days) to run the campaign and experiment with the day of the week, or time of day. Find out which is most attractive to your target audience. Repeat regularly to ensure that your site maintains a high level of traffic.


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