product

Product Manager, Apigee.com

• Leading design and development team for Apigee.com online experience across developer and enterprise audiences.
• Implementing Agile methodology and new development workflow to enable data-driven design and continuous deployment.
• Created more usable, seamless experience and product messaging, resulting in 60% improvement in leads conversion and 10% reduction in bounce rate.
• Developing global user experience based on analytics, user profiles and A/B testing.

Business Development, Developer Products

• Lead business development for Apigee embeddable developer tools, securing partnerships with Instagram, Twitter, GroupOn, LinkedIn, PayPal, Etsy, Weather Underground and others.
• Working with partners on an ongoing basis to gather, understand and prioritize technical requirements.
• Leading co-marketing efforts including events, content, developer evangelism training and social media.

Technical Product Marketing

• Developing compelling, simple stories around new products, features and iterations for positioning across channels.
• Created and executed market positioning of Apigee enterprise and developer products, including Apigee developer platform, API Consoles, OAuth API and Apigee Premium API management platform.
• Iterating product messaging based on user testing, analytics and feedback.
• Integrating product messaging into marketing mediums including press releases, blogs, webinars, presentations, social media and more.

evangelism

Developer Events Strategy and Execution

• Co-founded Mobile App Hackathon, one-day coding events focused on rapid mobile development with developer support. Produced a total of 11 events across the country in 2011, including business development and sponsorship, event marketing and logistics.
• Giving technical demos (2 - 4 per month) of developer tools to groups of 50 - 200, providing live support throughout events.
• Founded, developed and marketed technical events including API Meetup, Social App Workshop and API Developer Day London.

Developer Content, Support and Experience

• Providing technical support to Apigee developer user base via email, phone, forums, social media and live assistance.
• Created and ran Apigee developer advisory board and beta testing program to shape product strategy, user experience and roadmap.
• Gathering technical requirements, feature requests and bug reports from developer community.
• Creating strategy and content for developer relations including feature announcements, documentation and success stories.

enterprise

Enterprise Corporate Communications

• Lead joint marketing, including press releases, webinars, media announcements, case studies and speaking appearances with major telcos (AT&T, Telefonica, BT) and large enterprises (Netflix, The Knot, Constant Contact).
• Created company / product positioning for 2010 rebranding of Sonoa Systems to Apigee and concurrent launch of Apigee Premium API management solution.
• At Launchsquad, served as account executive for SuccessFactors acquisitions, announcement of largest SaaS deployment ever (2.1 million seats), and launch of Business Execution Software.

Platform Consulting

• Consulting enterprise and Fortune 500 customers on developer marketing and platform strategy.
• Working with enterprises to conduct beta testing, market research and segmentation with target demographics.
• Helping companies develop B2B partnership programs and onboarding in addition to long-tail strategy.

media

Media Representative and Spokesperson

• Serving as expert reference for APIs, developer trends, platform adoption and open cloud; quoted in IDG News Service, Mashable, GigaOm, ReadWriteWeb and others.
• Representing technical and business interests at developer events and conferences.
• Fielding and responding to media inquiries from technical and business outlets.
• Trusted resource for reporters with over 3 years of media relations experience representing employers and clients including Carnegie Mellon, SuccessFactors, and Apigee.

Public Relations Leadership

• Secured feature articles and effective positioning in major technology and national news outlets, including TechCrunch, VentureBeat, ZDNet, The Next Web, SD Times, The Atlantic, Mashable and NPR.
• Hiring, managing and scaling internal and external PR teams and agencies.
• Executing media relations campaigns and strategies for everything from launching startups (Bizmore, Apigee) to established public companies (SuccessFactors).

experience

Marketing and Product Team
May 2010-Present

Account Executive
May 2009-May 2010

Media Relations Department
May 2008-May 2009

education

M.A. Corporate Communications
2007 - 2008

B.A. English
2004 - 2007