It’s a rare company today that doesn’t have a website, but just having a site isn’t enough. You need to make sure that you can be located online. That means ensuring that your site can be located by search engines, so it needs to be designed with them in mind.
This process is known as search engine optimisation (SEO) and involves making sure your website gets a good position in search engine results. People seldom bother with the second or third pages of search results, so you really need to ensure your company appears on the first.
A vital part of getting your SEO right is is selecting appropriate keywords for your page. These are the words that you want people to associate with your business and which they will search for in order to find you. It’s therefore essential that you select them carefully. You can analyse other businesses in the same sector to see the keywords they’re using, and if you have a website already you can see which words are driving people to your site.
But while keywords are important, they need to be included in a natural way. Search engines look for readable text and will penalise sites that are simply packed with keywords. Your content needs to keep readers engaged so that they stay on the site for as long as possible. Companies offering SEO in Dublin such as http://www.rycomarketing.ie/ will be able to advise you on what works best.
Advertising Your Site
Just relying on search engines is only part of the story, however. In order to get more visitors to your site you need to promote it. One of the easiets ways to do this is via Google AdWords. This is a way of advertising your page within search results so that it stands out.
It works on a pay-per-click basis so it’s easy to control your advertising spend. You can also target your ads at particular groups of people or at specific regions, so it can be a very effective way of reaching a specific audience.
Google also offers tools that can help you monitor the performance of your site. This lets you see how many clicks you’re getting, how many times you appear in search results, which keywords are working best and more.