Landing pages are vitally important to your marketing strategy. Their sole purpose is to convert views to sales. Here are nine of the best ways to increase your conversion rate and get your landing pages working for you.
1. One Goal
Don’t have too many goals, or CTAs. If your landing page is cluttered with too many offers, you’ll confuse your customer. Focus on one goal – for example, downloading a free video guide.
2. Have a Simple Headline
You need to grab your visitor’s attention in just a few seconds – the headline is the best way to do this. It should be bold, straightforward and get your user’s attention immediately.
3. Create Compelling Text
You don’t want a lot of text on your landing page – but it needs to be good. It should be convincing, get straight to the point and give your users the information that they need in order to respond to your CTA so that they don’t leave your landing page to try to find it.
4. Use the Right Images
A picture is worth a thousand words, so you need to choose the images on your landing page carefully. An agency such as http://www.rycomarketing.co.uk/web-design.html, who do web design in Belfast, know the importance of matching images to users’ needs – whether it’s simple graphics or high-definition photographs.
5. Have a Strong CTA
Your CTA is not just a button. It needs to stand out, but not overwhelm. And it needs to have a strong, simple message.
6. Highlight the Value Proposition
Make sure that every visitor to your landing page can instantly see the reasons why your offer is the best.
7. Optimise Your Form
You want to generate leads, so your form is important. Don’t ask for details you don’t need – if an email address and a name will do, then ask for that and that only.
For more about designing good landing pages, see this article: https://blog.kissmetrics.com/beginners-guide-to-landing-pages/
8. Make Sure It Loads Quickly
No matter how well designed your landing page is, if it takes ages to load you are going to lose visitors and therefore conversions.
9. A/B Test Your Page
You need to find out which version of your landing page works, and the only way to do that is to test it.