Regardless of how attractive or content rich your website is, if it’s sufficiently lacking in SEO there will be very little you can do to enhance your site’s online visibility. This is why it’s critically important that you learn effective SEO strategies and techniques so you can drive traffic to your website naturally.
What is SEO?
SEO is an acronym for ‘Search Engine Optimization.’ It is defined as promoting the visibility of your website on a major search engine (such as Google or Yahoo), so that when someone searches for a keyword or phrase having to do with your site it will rank higher on the first results page. Not only can SEO organically drive more traffic to your website, it can also be great for business.
- Publish High Quality Content
The number one most important thing you can do to rank your website higher on major search engines will be to publish consistent, quality content. This is because quality content establishes your site as an authority source, and thus makes it more relevant on search engines.
- Strategically Incorporate Popular Keywords
The heart and soul of any SEO marketing effort is to research and incorporate keywords that are in-demand. This is because SEO keywords are the very reason people will find your website in the first place.
An effective way to identify popular keywords is to search for a keyword in your niche on a search engine. Scroll down to the ‘searches related to…’ at the bottom of the page, and there will be an entire list of popular keywords in your niche that people are searching for. Repeat this process with a list of keywords you come up with, and you’ll soon have an arsenal of popular keywords and phrases you can rank for.
As a general rule of thumb, for every two hundred and fifty words of content, include at least three mentions of the specific keyword or phrase that you are targeting.
- Optimize Your Website for Mobile Devices
The era of people surfing the web on their computers at home is drawing to a close. Instead, people are more likely to search online with their mobile devices while taking a break from work or waiting in line at coffee shops.
With over 40% of website traffic now combing from mobile devices, it’s absolutely imperative that your website be optimized for mobile devices. Search engines want to create the best experience for their users possible, so your site will always rank higher if it’s optimized for mobile.
- Monitor Your Traffic
Website analysis tools can help you determine how effective your SEO efforts have been and monitor your traffic. After all, you’ll never know if all of your hard work has paid off unless if you have the ability to keep track of your page rankings.
The added benefit of an SEO analysis tool is that it not only will tell you how many visitors are coming to your site, but it will also tell you which specific keywords they used to get there in the first place. You can then incorporate more of those keywords into your website.
- Update Your Website Regularly
Finally, you’ll always drive more traffic to your website if you update it regularly. Yes, quality content goes a long way, but fresh content will be just as effective and the single best indicator of your site’s relevancy.
Unleash Your Site’s Potential
Effective use of SEO techniques is what will really make the difference as to how much natural website traffic you can generate. Putting the tricks you have just learned into practice should be one of your biggest priorities if you want to boost your online brand.